Eron Falbo
Borderless, left-and-right brain pilot, father, creator.
Three acts, one direction. A folk-rock album produced in Nashville by Bob Johnston (2013). More than one hundred long-form interviews on No Alvo (2020–2021). And Bridge Legacy, planning jurisdiction for ultra-high-net-worth families (since 2025). The thread through all three: how belief is built, in a song, in a conversation, in a family’s plans.
“The people I choose are destined for greatness. And Eron stands out in this new generation,” Bob Johnston told O Globo in December 2013.[1] More of what others have said is in Praise.
Singer-songwriter
73 was the last record Bob Johnston ever made: the producer of Bob Dylan, Leonard Cohen and Johnny Cash came out of retirement to make it.[1][2] In London, Tony Calder, the promoter of the Beatles and the Rolling Stones, managed the release.[3] In Brazil he worked with producer Manoel Barenbein (Caetano Veloso, Gilberto Gil, Jorge Ben).[4] Every song has its own page, with lyrics and his notes.
Podcaster
On No Alvo he recorded more than 100 interviews with politicians, intellectuals, athletes and artists, each published with a full transcript.[5] A life-long student of belief engineering, he coined the term pistomechanics and produces the podcast about it.
In his own words: “If you recognize yourself before the audience does, you have a very serious problem to fix before having an audience. Because it is the audience that crowns you. The king who crowns himself is a tyrant.” That, and everything else he has said on the record, is in Quotes.
The full story, with sources, is in Bio. The chronology is in Timeline; the records are in Publications.
References
- Silvio Essinger, “O folk de Eron Falbo entre Nashville, Londres e Brasília,” O Globo, 21 Dec 2013 (album, portrait); AllMusic.
- “Bob Johnston, Producer for Bob Dylan and Johnny Cash, Has Died,” SPIN, 2015; obituaries in Exclaim! and O Globo recorded 73 as the final production of his career.
- Lúcio Flávio, “Promessa brasiliense no celeiro musical,” Jornal de Brasília, 2013 (Tony Calder managing the London release).
- “Bate papo com Eron Falbo e Manoel Barenbein,” Estúdio GdG (YouTube); Barenbein’s production credits at AllMusic.
- No Alvo com Eron Falbo — interviews (YouTube channel).
- Luíza Lanza & Geovana Pagel, “Nova consultoria mira famílias milionárias,” Estadão, 2026.
- Eron Falbo, “Novo mapa da riqueza,” Investing.com, 2026; InfoMoney, 2026.
- Portrait (podcaster): Carla Neves, Revista Quem, 2021.
- Portrait (entrepreneur): Bridge Legacy website.